1. direct display method
This is the most common use of a very wide range of people to publicize the product has a sense of kindness and trust. Because this technique pushes the product directly in front of the consumer, we should pay great attention to the combination and display angle of the product on the screen, should focus on highlighting the brand of the product and the most touching parts of the product itself, use color and background to foil, so that the product is placed in an infectious space, so as to be able to Enhance the visual impact of advertising pictures.
2. contrast contrast method
Contrast is the most prominent expression of artistic beauty tending to antagonistic conflict. It puts the nature and characteristics of the things depicted in the works in sharp contrast and direct contrast to show, through which, contrast and contrast each other, from the differences presented by the contrast, to achieve a concentrated, concise, zigzag performance. Through this method, the performance and characteristics of the product are emphasized or prompted more distinctly to give consumers a profound visual feeling. As a common and effective means of expression, it can be said that all art benefits from the contrastive means of expression. The use of contrast not only strengthens the expression of advertising theme, but also enlarges the appeal of advertising works. The success of the use of contrastive techniques can make the seemingly ordinary picture processing imply rich meaning, showing the different levels and depth of advertising theme expression.
3. reasonable exaggeration
With the aid of imagination, it is quite obvious to exaggerate some aspect of the quality or characteristics of the object advertised in an advertisement so as to deepen or expand the understanding of these characteristics. Golgi, a literary writer, pointed out: "exaggeration is the basic principle of creation. "Through this way, we can emphasize or reveal the essence of things more clearly, and enhance the artistic effect of works. Exaggeration is the pursuit of novelty in general, through fiction to exaggerate the characteristics of the object and personality aspects of the United States and give people a new and changing taste. According to its characteristics, hyperbole can be divided into two types: morphological hyperbole and facial hyperbole. The former is a representational treatment, while the latter is an implicit modality treatment. Through the use of exaggeration, it injects strong emotional color into the artistic beauty of advertisement, making the product distinctive, prominent and moving.
4. prominent feature method
Grasp and emphasize the distinctive features of the product or theme in various ways, and show them clearly. Place these features in the main visual part of the advertisement picture or use them as a foil to make the audience feel them immediately when they touch the verbal picture. Attention and visual interest are aroused to them. The purpose of promoting sales desire. In advertising performance, these features should be highlighted and rendered, generally by the unique ability of individual product image, the company logo of the manufacturer and the trademark of the product to determine. The technique of prominent features is also a very common way of expression, which is one of the important ways to highlight the theme of advertising, and has a value of expression that can not be ignored.